Welcome to Muzaida!
Muzaida is the new name in a convenient, transparent premier client-driven auction and remarketing experience for Saudi Arabia.
The new brand name of Al-Ufuq Company for Auctions Co. Ltd., Muzaida was officially launched in 2023, building on years of proven experience under the umbrella of Abdul Latif Jameel Enterprises.
We pride ourselves on our long and proven pedigree in the vehicle remarketing business, having successfully conducted over 1,000+ auctions, showcasing and selling hundreds of thousands of vehicles of all types for all customers.
Today, Muzaida is your premium trusted remarketing partner, specializing in selling all types of passenger cars, trucks, machinery and heavy equipment.
We continually strive to improve our services and exceed expectations, fulfilling your requirements through high-quality services and clear, open and transparent processes. This led to the launch of ‘Muzaida,’ today a leading specialized digital platform for online auctions in Saudi Arabia and only one of our comprehensive remarketing services offered under our brand name Muzaida.
Our vision is to be widely recognized as the preferred and trusted vehicle remarking and auction operator across the Kingdom of Saudi Arabia through providing a seamless digital experience for our buyers.
We are dedicated to delivering streamlined automated processes, for a smooth and convenient experience, as well as driving value for money. We aim to deliver value-added services as we support Vision 2030. So, we strive to deliver the very best buying experience and exceptional supporting services, with an emphasis on transparency, confidentiality, precision, and professional integrity
To revolutionize vehicle used vehicle shopping and buying with the power of Artificial Intelligence and integrated information technology solutions for a seamless digital experience that is not only more efficient, but more transparent, inclusive, and accessible to all.
We recognize that the experience of our buyers are the central focus of our success. So, we are always working diligently to understand, anticipate and not only meet but exceed your expectations as quickly and effectively as possible.
Muzaida strives to foster a culture of growth and development among all of our team members, aiming to assist them in achieving their own goals and aspirations, while working for yours.
We take pride in being a responsible business that conducts our operations with integrity and transparency. We respect all individuals who engage with us, from our own Associates to our business partners, through to you, our buyers.
Muzaida truly believes in a culture that integrates the principle of continuous improvement and anticipating client expectations. We place great emphasis on monitoring, refinement and enhancement of processes and the portfolio of services that we can offer, aiming to deliver the very experience for everyone who utilizes our platform and services.
Muzaida seeks to build sustainable relationships aimed at achieving mutual benefits. Our commitment to supporting the needs of our partners and surpassing their expectations serves as the foundation for our success.